Might be a tad tongue in cheek, but having created a new urban species, I’m going to have to write something with them in. Unless somebody else is going to step up to the crease?

http://chrystallathoma.wordpress.com/2013/07/20/guest-author-e-h-howard-dwarves-in-urban-fantasy/

I’m drawn to the idea of urban because I think the reader has less to do to get themselves into the world the story is set in. They already understand mobile phones and the internet. All we need is a plausible way to explain the fantasy elements.